Pre-funding is one of the most important steps that we use to help raise money on Kickstarter and Indiegogo. The idea behind pre-funding is that prior to launching your product on a crowdfunding platform that we acquire potential backers. We want to go into a crowdfunding campaign trying to get 30% funded within the first 48 hours of launching live on Kickstarter or Indiegogo. This improves our chances of being successful in our crowdfunding campaign.
Social media crowdfunding
Here are the services that we provide for pre-funding promotion:
- We run a Social Media Contest to drive engagement and build viral buzz on our product prior to launch.
- We build a Social Advertising Campaign on Facebook to drive prospects to a landing to sign up for our early bird specials.
- We use Email Marketing to design messages to send to prospects to announce our product launch on Kickstarter or Indiegogo.
Social Media Contest
Contests are fun and perfect for marketing your product on social media prior to launching on a crowdfunding platform. We design contests that are based on your funding goal and budget. We run viral contests, giveaways, and other social promotions to build a buzz about your launch. We help you get email sign ups to reduce funding risk and secure backers in advance prior to launch.
Facebook pay-per-click ads are an effective way to drive a large number of people at an affordable price to your early bird special. We develop the ad copy, take your product images and incorporate it into the ad design, add a call to action, demographic targeting, and A/B testing. Our Facebook advertising has proved to be very effective for our clients in helping them to build up their email list.
We develop copy and banner design for your email marketing campaigns. We make sure your emails communicate your launch to your prospective backers. We get them excited and ready to purchase a reward. We help improve your email conversion rate and success of your crowdfunding project.