We help you get the word out on your crowdfunding campaign. We offer comprehensive PR services to build buzz and awareness about your product. We leverage existing connections and our experience in the industry to secure coverage. We have designed our PR services to add value in promoting your crowdfunding campaign at an affordable cost.
Press Release and Distribution
Press releases are an integral part of communicating your news to the public. This is your chance to craft your press release in a way that would positively influence journalists to write about your product. This is especially important if you are running a Kickstarter or an Indiegogo campaign. Your announcement should be newsworthy and provide value to readers.
Our professional copywriters will perform the following services:
- Write a press release up to 400 words to announce your crowdfunding campaign.
- We will provide up to 2 revisions to make your press release is of the upmost quality.
- You will speak with your account manager to discuss your press release requirements.
Press Release Distribution
Our press release distribution service is a perfect combination of value and effectiveness that can be scaled based on your news distribution demands. Distributing your press release on a news wire is an essential step in bringing awareness to your crowdfunding campaign. There are several top tiered newswires that we can select from for your campaign. Your account manager will go over your requirements and budget.
We will distribute your press release on a news wire to reach the media. Your press release distribution includes:
- Preparation of press release, images, categories, and any information needed for submission to the news wire.
- You press release will be submitted to a Premium Network Distribution,
Your press release will be included in Google News.
- We promote your press release on The Crowdfund Hippo Facebook and Twitter page.
You will get a report of your news distribution.
Building a comprehensive list of journalists is the cornerstone of gaining coverage for your crowdfunding project. We have access to thousands of contacts for journalists who write for industry leading outlets. Some of these outlets are: Mashable, TechCrunch, Gizmodo, Huffington Post, and much more. The way we work is that we first discuss your PR requirements and desired placements during our on-boarding call. We then take your requirements and search Twitter, Web, our existing media contacts, and journalist platforms to build your list. There is a lot of research in this process and let a trusted leader in the crowdfunding industry help you build your media database.
There is a lot of detailed and meticulous work that needs to be performed when outreaching to journalist. Our PR consultants develop a personalized email pitch for everyone who is in the custom media list that we have designed for you based on your requirements. We then email each journalist and follow up with anyone who as expressed interest in covering the story.
We provide monthly reports to give you a birds eye view of the work that we have performed. You will also receive weekly status reports so that you will always be informed.